Why Businesses Need Video In 2017 – The Stats

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Why Businesses Need Video in 2017 – The Stats


There are huge benefits of video content for all businesses, from brand awareness and audience engagement to leads and revenue generation.

But who actually watches video online, and does it match up with your target audience? After all, it makes sense to market your business to an audience that’s going to want to use it.

It’s worth breaking down some of the key findings from the last couple of years and looking at just how much online video has exploded and where it is going in 2017 and beyond. Are there any statistics that suggest video marketing actually works?

Firstly, let’s take a look at content produced. With over a billion users, It’s estimated that over 500 hours of video is uploaded to YouTube every minute. On Facebook, the number of people in the United States posting videos increased a whopping 94% in 2015.

With videos so easily produced on mobile this isn’t a surprise – but does any of it reach other people? Producing videos is one thing, watching them is something else entirely.

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Well, yes. People watch hundreds of millions of hours of YouTube videos every single day. Facebook generates 8 billion video views on average per day, and video posts have 135% greater organic reach than photo posts. YouTube overall reaches more 18-49 year-olds than any cable network in the US.

So people are certainly investing themselves in video. What’s interesting is how brands adapt.

93% of marketers use video for online marketing, sales and communication. This is mainly because of one very good reason. Video marketing works.

In a recent Brightcove study, 81% of consumers interact with brands across social video channels, and 75% say they make purchasing decisions based on videos they see across social media.

So the numbers are there. Video has exploded in the last five years and it’s only going to get bigger. For businesses and brands, the opportunity is there to really sell themselves and make themselves part of this billion dollar industry.

Will video be apart of your marketing strategy in 2017?

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  • Frank

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