If you do some research into the type of fitness-related things people are searching for online, it’s likely that a good majority will be tips, tutorials or guides. ‘How do you get rid of back pain?’ ‘How do you do sit-ups?’ ‘How do I lose weight?’
The opportunity is there to provide solutions to people’s problems and get your video content ranking highly, increasing brand exposure. But what’s the best way to make a training tip video?
One approach consists of B-roll of exercises accompanied by a voiceover that explains the process. Let’s say you’re creating a video called ‘How to do sit-ups.’ It would be a short video, probably around the 60-second mark, and the footage would be of a trainer demonstrating slowly.
The voiceover explains the position and the movements, as the video cuts to close-ups and highlights areas that the voiceover is discussing. This is straightforward, clear, and easy to understand.
The second recommended style is one that features a trainer speaking directly to the camera.
Begin with an introduction from the trainer, explaining to the audience what the exercise is and why it’s beneficial. Move on to a breakdown of exactly how to do the exercise – film the trainer demonstrating and talking the audience through it, exactly as they might do in a live gym session.
End with a conclusion that wraps up the video, and a call to action that directs the viewer to a website, or to subscribe to the channel.
This is a direct and engaging way to communicate with your audience – and potential customers – by providing useful and shareable advice. When filming, remember to bear in mind lighting, sound, and composition. Are you demonstrating movement? Frame the shot cleanly and simply – one camera from the front and one camera from the side is usually best. This keeps the audience clearly oriented and focused on the importance of form in order to educate.
When it comes to distribution, the location of your finished video will affect the length. Generally these types of content do well on YouTube if you optimize them properly, but always be proactive and send it to your audience. Training tips videos also sit well on blogs, newsletters and social media posts.
It’s okay to extend the length of the videos a little bit for YouTube, blogs and newsletters. Normally your audiences will be there because they want to be there, so you already have a certain amount of their attention. Do not push it though – anything over a couple of minutes will test some people’s patience.
For social media posts, try and limit the length to under a minute. If it crops up in somebody’s newsfeed it needs to be short enough that they will not impatiently skip past it.
Tie all of things together to create engaging and useful video content – something people will share and come back to again and again, positioning you and your brand as an authority in your industry.
Follow those tips to make your content professional and stand out above your competitors.