They often say (and who’s they you may ask… well honestly, it doesn’t matter) that you live and you learn. (We guess they is your mom.)
But do we live and then do we learn? Who knows?
With this in mind, we decided to take a trip in a time machine and see. So, we analyzed and dissected a Jane Fonda workout video (https://www.youtube.com/watch?v=YvTulRvkw4A ) to help learn what to do and what not to do when shooting your promotional fitness video.
Here are 5 takeaways:
- BE ENCOURAGING
There is something incredibly charming and nice about the way Jane Fonda (or the instructor, it’s not clear from the YouTube video who’s actually speaking when) encourages her at-home students to keep up the good work.
While encouraging students in a long form workout video is great, maybe it makes less sense for shorter videos that are promoting your gym. No matter, there’s still room to connote an energy of encouragement. Sound a little Oprah to you? We’ll break it down.
Tangible ideas on how to be encouraging in your fitness video: get personal – explain where you came from and how you got to the fitness level you’re at; wear bright colors (we’ll get to that in a second); smile! These little touches go a long way. Jane knows and now so do we.
- EVERYONE MATTERS
Fast forward to moment 21:36 for a second, please – and you’ll notice a gentleman who’s wearing sweatpants and some sort of flannel vest that isn’t buttoned. When we cut to him, it’s clear he’d rather be getting a colonoscopy.
You know that phrase one bad apple spoils the whole bunch? Well, when it comes to workout videos, it’s true. Cast people with energy!
- WHAT NOT TO WEAR
Are people going to making fun of our Lululemon and Athletica workout gear in the future? Maybe! Are they going to be making fun of it anywhere near as much as the costumes in a Jane Fonda video deserve to be picked apart? We doubt it.
There’s something to be said for being deliberate about the costumes you choose for your workout video. Bright colors, distinctive shapes, and looks people want to emulate are all a plus. A leotard and denim cut offs with a belt? A full body lace leotard creation like Jane dons? Both kind of amazing in their own right, but maybe not something to copy. Except for Halloween.
- SHARE THE STAGE
This workout video does not feel like the Jane Fonda show – and it’s remarkably charming. She’s in the middle of the pack, but back a row. It makes the whole experience just that much more engaging.
Remember that the more generous you are in your workout video, the more generous clients will be with you.
Music can make or break your promotional fitness video. While whatever cha cha something is happening in this particular video is kind of a disaster, it was definitely of the moment. Just in the way that a great song can make you push harder in class, the same can be said for choosing a great piece of music for your promotional fitness video.
When you browse the Internet for inspiration, be sure to look to the music choices in videos. Figure out what you like and don’t like, and copy unabashedly.
Just be sure to opt for royalty free songs. Check out premiumbeat.com and audiojungle.com
With all this in mind, you’ll be the next Jane Fonda in no time! (Except for the lace bodysuit. We hope.)
Oh – and for more inspiration, check out the Jane Fonda canon at: http://www.janefonda.com/tag/jane-fonda-workout/